Is anyone going to watch this?
Other confederations fans are very excited about it, but understandably with Europe being club football's epicentre by a country mile (and we can debate the rights and wrongs of this), the European sides likely see this as an inconvenience. Some might take it seriously. Others might play weaker squads.
It's clearly just about making money for FIFA. However, I still feel that as football, and as a prelude to the World Cup being played at some of the times and in some of the venues for next summer, it might be worth watching some of it.
I don't think it's worth staying up til 5 am on a weekday to watch a game, but games at 8pm BST or CEST on a Friday, Saturday or Sunday night? Why not watch?
Might be worth giving it a go, if for no other reason than to see how the first ever CWC the size of a national teams' World Cup pans out.