That's English football for you, my friend.
It's not about hiring the most suited managers for your club, being astute in the transfer market, developing local born young talent or being innovative on the training pitch.
It simply boils down to who can sell his ass the best. Throw all the money at everything and everyone, and rinse and repeat until it inevitably works. Then you can pump your chest and tell the world how superior you are to everyone else.
And if someone , like Barca for example is superior to you WITHOUT selling it's arse, you can just taunt them about how they are ' broke ' or better yet ' cheating ' somehow.
And that's why English football's got no soul and has lost any authenticity it once had.
Of course you have to be part of the Big 6 Cartel as well ( totally not cheating or corrupt like Argentina of course ) , otherwise no bueno ( Aston Villa and Newcastle )